Tag Archives: marketing
Excuse me, are my breasts too small?
How the Apple iPad came about
Replace the logo, give it a marketing tweak, get someone to wear a turtleneck on stage to announce it… And voila, the Apple iPad! Related posts:iAnythingApple’s new product – the iRack
If you’re lousy and you know it, clap your hand
Counterintuitive, isn’t it? But that’s exactly what Hans Brinker Budget Hotel in Amsterdam has done. The Dutch hotel, which proclaims itself as the worst in the world, is celebrating its awfulness by bringing out a related book. Check out this video eco-tour for evidence of the hotel’s credentials (or lack of). With a slogan that… Read More: If you’re lousy and you know it, clap your hand »
Home, sweet home
If you’ve ever felt homesick while on the road, you may appreciate the idea of “Home from Home“, a travel kit designed to help ease the pain of being away on business. The kit, offered by Laterooms.com, includes such comforts as: A bespoke scent, made by a company called Dale Air, that smells exactly like… Read More: Home, sweet home »
Con job
Before I left Shenzhen for Singapore on vacation, I received this mailer from English First with the last page about some activities held at a local bookstore throughout November for people to experience the joy of learning English. Unfortunately, they couldn’t get it right and called it “English Conner”.