The 1-Page Marketing Plan
One of the most practical books on the subject, unlike many fancy titles sprouting highfalutin buzzwords and concepts.
Tag Archives: marketing
The 22 Immutable Laws of Marketing
“There are laws of nature (physics), so why shouldn’t there be laws of marketing?” I’m not sure if that’s a rhetorical question, but the problem with anything “immutable” is the timeliness of the examples used to justify it. This book has not held up well because the supporting evidence were dated or turned out to… Read More »
Wrong on the 8 July
Received this mailer from IKEA yesterday and it seems that someone at the furniture retailer either couldn’t get the dates correct or was looking at the wrong month on the calendar. The mailer mentioned a one-day offer on 8 July (Thursday). Problem is, 8 July is not on Thursday, but on Sunday. To make… Read More »
IKEA 2012 catalogue
Went to IKEA Causeway Bay this morning and managed to pick up a copy of the 2012 catalogue after getting past the cashiers. Seemed like the catalogues – each measuring 19cm (W) by 22cm (H) and 1cm in thickness – were fresh out of the oven (so to speak) as they were still stacked on… Read More »
Stay ahead of the innovation curve
The global economy may be more unpredictable than recent climate changes, but one thing is for certain. If your organisation wants to track evolving consumer needs and steal market share from less-informed competitors, you’ve got to stay ahead of the innovation curve. Given the number of “innovations” out there, you may think this is a… Read More »
WMBTOPCITBWTNTALI
Printed on the promotional leaflet accompanying the month’s telephone bill were the letters: “WMBTOPCITBWTNTALI”. One puzzled customer found out when she called the service representative that it was the company’s slogan: “We May Be The Only Phone Company In Town, But We Try Not To Act Like It.”