Tag Archives: products

Marketing ingenuity: make claims that are impossible to prove

Ok, a Blu-ray Disc “guaranteed to preserve data safely for over 200 years” is a claim that may not exactly be impossible to prove, but would you (or your descendants) even bother? Delkin Devices, manufacturer of the Archival Gold BD Recordable media, says that its patented “phase-change” recording materials allow the discs to withstand the… Read More »

Do male shoppers have brand envy?

Apparently, male shoppers are more attuned to brand than women when shopping for digital cameras, according to a study by Market Insight’s MyProductAdvisor.com. Check out the results of the study. So do male shoppers have brand envy? I beg to differ. I suspect the case is that male shoppers, being more tech savvy, know what… Read More »