Do male shoppers have brand envy?

By | June 18, 2008

Apparently, male shoppers are more attuned to brand than women when shopping for digital cameras, according to a study by Market Insight’s Check out the results of the study.

So do male shoppers have brand envy? I beg to differ. I suspect the case is that male shoppers, being more tech savvy, know what they’re getting when it comes to digital cameras and tend to associate strong brand equity with quality. The results say it all: male shoppers preferred Canon and Nikon, while female shoppers were more likely to express a brand preference for Kodak and Olympus.

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Men vs. Women shopping

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