Chaos theory

By | August 20, 2009

Jeremy Gutsche, Chief Trend Hunter of, may not have been the first to write about the dynamics of the current economic turmoil, but his new book, Exploiting Chaos: 150 Ways to Spark Innovation During Times of ChangeChaos theory 1, documents the many exploits you could make in these uncertain times.

Wonderfully illustrated with easily digestible snippets that mirror the trend of Twitter’s 140-character-limit and the attention span required to read those, Exploiting Chaos outlines four tactics (Culture of Revolution, Trend Hunting, Adaptive Innovation, and Infectious Messaging) to adapt quickly to changes and is filled with vivid stories of how remarkable companies have risen from chaos. Jeremy’s contrarian approach in this book is a refreshing change to the gloom and doom dished out by mainstream media these days.You can take comfort in the fact that “Once you accept the inevitability of perpetual change, you can abandon your quest to gain control, and instead, go with the flow.”

Exploiting Chaos is slated for release on September 1, but through a special arrangement with TrendHunter, you can download chapter 1 of the book for free.

Chaos theory 2


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