Recovering stolen laptops from Italy – $9,668. Consulting an investigative reporter – $7,312. Having a spy scandal erase decades of hard work building up your reputation, while eroding your board of directors and forcing your CEO to testify in front of Congress – priceless. Or rather about $375,000.
Even better, spend S$400,000 on a renaming exercise and come full circle to where you first started. Now that’s much ado about nothing!