The 1-Page Marketing Plan
One of the most practical books on the subject, unlike many fancy titles sprouting highfalutin buzzwords and concepts.
Category Archives: Book Reviews
Ctrl Alt Delete
This book is a bit dated because Ctrl Alt Delete is probably not the typical keystroke combination that people would use to reboot their devices these days. It shows in the examples used. Take for instance Kickstarter, which has turned out to be a double-edged sword. Outdated are also Klout (a service that was shut… Read More »
The Fall: The Poisoned Chalice
Things took a while to build up in The Poisoned Chalice, but is it worth the wait? Depends on whether you have the patience to bounce around from one plot to another (no pun intended). The problem with this is that the author left little room for a satisfying resolution to the situation the book… Read More »
The 22 Immutable Laws of Marketing
“There are laws of nature (physics), so why shouldn’t there be laws of marketing?” I’m not sure if that’s a rhetorical question, but the problem with anything “immutable” is the timeliness of the examples used to justify it. This book has not held up well because the supporting evidence were dated or turned out to… Read More »
Armageddon’s Arrow
Slow-moving. One-third in and there’s still not much going on, except for the fact that everyone seems to be having (or planning to have) a relationship with everyone else. The dialogues between T’Ryssa Chen, Taurik and Konya were cringe-worthy in print. I can’t imagine how they translate to the screen. And oh yeah, that time… Read More »
The Master Switch
The Master Switch looks at media industries and their dominant companies of the past 150 years. It’s a long and elaborate tale of the old Bell System, AT&T, Paramount Pictures, RCA, et al. In the book, the author outlines a recurring cycle in which a particular industry starts off in a state of chaos with… Read More »