Category Archives: Book Reviews
Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum
In Hustle, the authors spent so much time trying to convince you why you should hustle that it gets old after a while. The repetition could be because the book is co-authored by three guys (Neil Patel, Patrick Vlaskovits, Jonas Koffler) and they had no idea they were circling back to the same points again… Read More »
The 1-Page Marketing Plan
Ctrl Alt Delete
This book is a bit dated because Ctrl Alt Delete is probably not the typical keystroke combination that people would use to reboot their devices these days. It shows in the examples used. Take for instance Kickstarter, which has turned out to be a double-edged sword. Outdated are also Klout (a service that was shut… Read More »
The Fall: The Poisoned Chalice
Things took a while to build up in The Poisoned Chalice, but is it worth the wait? Depends on whether you have the patience to bounce around from one plot to another (no pun intended). The problem with this is that the author left little room for a satisfying resolution to the situation the book… Read More »
The 22 Immutable Laws of Marketing
“There are laws of nature (physics), so why shouldn’t there be laws of marketing?” I’m not sure if that’s a rhetorical question, but the problem with anything “immutable” is the timeliness of the examples used to justify it. This book has not held up well because the supporting evidence were dated or turned out to… Read More »