Let’s ignore for a moment the different spin different people put on the percentage of users who paid or didn’t pay to download Radiohead’s virtual album, “In Rainbows”. I think one way to deal with the issue of “to pay or not to pay” is to create incentives for people to pony up their hard-earned cash.
Similar schemes in future could throw in additional materials such as B-side singles, music videos, liner notes, etc., to reward those who pay. This way, freeloaders can continue to download the album for free if that’s all they want, but at least they will be tempted to pay to obtain the additional stuff.
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