A new kind of wonder bra

Your breast chance of survival in an emergency may lie close to your (or someone else’s) bosoms. Created by Ukrainian scientist Elena Bodnar, the “emergency bra” can easily be removed, split into two and turned into a face mask to filter out harmful chemicals. Bodnar said the inspiration for her bra mask came from the Chernobyl nuclear accident in 1986.

Available in sizes between 32B to 40C for US$29.95 each at ebbra.com, the item was recognised at the 2009 spoof Ig Nobel Prize awards.

Pity the poor blokes who have to demo this product.

Related stuff:
When you don’t want to show off your boobs
Touch me, baby!
Bra bra black sheep
How to put on a bra, Matrix-style