In this age of commoditization, it’s hard to make your product stand out. That’s why the venerable camera company Leica has come up with a unique scheme for customers to customize their own digital camera in just nine steps.
The “Leica à la carte” system essentially allows you to choose a Leica MP or M7 model and select the details from the modular component system that match your requirements in terms of style, functionality and practicality. Options include the lens cap colour, leather trim, viewfinder frame-lines, and controls. With more than 4,000 possible combinations (plus personalized engraving), your digital camera can truly be yours.
Best of all, the Leica configurator lets you try out your ideas before turning them into reality.
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