No, I’m not talking about the disastrous performance by Britney Spears at the recent MTV awards. Seems like average folks like you and me have gotten tired of aspiring to have the impossibly thin figure of fashion models. Now the tide is turning. Following the banning of super-skinny models (i.e. those with a body mass index below 18) at Madrid Fashion Week, fashion brand Nolita has unveiled an advertisement depicting a naked anorexic woman to highlight the effects of the illness at the recent Milan Fashion Week. Written above the photo of the woman are the words: “No Anorexia”.
Shot by the controversial Italian photographer Oliviero Toscani, who photographed a man dying of AIDS for a campaign for Benetton in 1992, the ad aims “to use that naked body to show everyone the reality of this illness, caused in most cases by the stereotypes imposed by the world of fashion”.
Isabelle Caro, the French woman who appeared in the photo, has been anorexic for 15 years, weighs 31kg and suffers from a skin disease called psoriasis.