Tag Archives: technology

Marketing ingenuity: make claims that are impossible to prove

Ok, a Blu-ray Disc “guaranteed to preserve data safely for over 200 years” is a claim that may not exactly be impossible to prove, but would you (or your descendants) even bother? Delkin Devices, manufacturer of the Archival Gold BD Recordable media, says that its patented “phase-change” recording materials allow the discs to withstand the… Read More »

The $48 billion lie

Once again, mainstream media are falling over themselves to parrot special interest group statistics. I’m referring to the annual study on software piracy published earlier this month by the Business Software Alliance, which alleged that piracy cost the software industry $48 billion last year, up by $8 billion from 2006. Instead of questioning the reliability… Read More »