Exploit the Internet? Goodness me!
In the wake of the panic surrounding Windows’ WMF vulnerability, I wonder if companies should take a good look at their marketing messages (see screenshot).
Tag Archives: marketing
More than just a music player
When we mentioned that Apple has become more of a brand than a computer manufacturer, we’re not kidding you. After all, Interbrand recently issued its latest brand rankings showing Apple at 43rd with an impressive 24% increase in brand value since the previous rankings – the largest gain in the top 100 The venerable BusinessWeek… Read More »
To be honest with you
Old habits die hard. Even more so is the habit of flogging marketing buzzwords at the drop of a hat.In a recent worldwide survey of 5,000 people in more than 70 countries by The Plain English Campaign, an independent group “fighting for crystal-clear language and against jargon, gobbledygook and other confusing language”, phrases like “at… Read More »
Not all PCs are created equal
Especially if it happens to be known as a Power Mac. Affectionately called a “64-bit race car” by Apple CEO Steve Jobs, the new Power Mac G5 is nothing short of a speed demon. Although Apple’s propaganda claimed that the Power Mac G5 is “the world’s fastest personal computer and the first with a 64-bit… Read More »
Good lord!
By now, you should be familiar with all the hype about “The Lord Of The Rings” trilogy. If that is insufficient to satisfy your cravings, check out the official site at www.lordoftherings.net. Here, you can catch a behind-the-scenes glimpse at the creation of the mythical Hobbiton town in an exclusive video, listen to audio clips… Read More »