Tag Archives: computers

More substance, less air?

Perhaps Dell meant that its Latitude E4200 is heavier than the MacBook Air. Not surprisingly, the manila envelope appeared to be almost bursting because the E4200 is so thick. The fact that MacBook Air was spelt incorrectly in the commercial means that Dell probably didn’t put much care into the ad in the first place.… Read More »

Marketing ingenuity: make claims that are impossible to prove

Ok, a Blu-ray Disc “guaranteed to preserve data safely for over 200 years” is a claim that may not exactly be impossible to prove, but would you (or your descendants) even bother? Delkin Devices, manufacturer of the Archival Gold BD Recordable media, says that its patented “phase-change” recording materials allow the discs to withstand the… Read More »