Who determines the appropriate expiry date (or “expiration date” in American English) of a product (particularly a food item)? Have you ever wondered if your can of Coke will remain bubbly for another year as indicated on the expiry date? Well, I have. And I tried to dig up some info on this topic: Nothing… Read More »
Three contractors were visiting a tourist attraction on the same day. One was from the U.S., another from China, and the third from Singapore. At the end of the tour, the guard asked them what they did for a living. When they all replied that they were contractors, the guard said, “Hey, we need one… Read More »
The concept of the sing-along passed the craze status years ago, and is now an accepted fixture in public entertainment. But check out how the fithy rich in the Gulf are reinventing the karaoke phenomenon. Could this survive the flash-fire popularity of short-lived fads?
This half-page ad by Lane Crawford suffers from poor execution with amateurish use of font and font effects (oh wait, maybe they did it deliberately), and no USP mentioned. A waste of ad budget, made worse by the fact that it has been published a couple of times.
God would like to thank you for your belief and patronage. In order to better serve your needs, He asks that you take a few moments to answer the following questions. Please keep in mind that your responses will be kept completely confidential, and that you need not disclose your name or address unless you… Read More »
Saw this Mido ad in today’s The Standard (and it’s on the front page). Instead of “A mark of true design”, it appears more like “A mark of poor design” because the two photos do not relate to each other unless you strain your eyes to read the copy below the headline. To make matters… Read More »