Author Archives: 5tephen 4eo
Different versions of Titanic
So, they’re re-releasing Titanic in 3D? While you wait for that to happen in 2012, here are some other unofficial versions of the disaster movie. Friend version: I want to jump… anybody else wants to jump? Leadership version: I jump… all of you jump after me. Follower version: We will jump after you jump. Coward… Read More »
When will it really expire?
Who determines the appropriate expiry date (or “expiration date” in American English) of a product (particularly a food item)? Have you ever wondered if your can of Coke will remain bubbly for another year as indicated on the expiry date? Well, I have. And I tried to dig up some info on this topic: Nothing… Read More »
Competitive (dis)advantage
Three contractors were visiting a tourist attraction on the same day. One was from the U.S., another from China, and the third from Singapore. At the end of the tour, the guard asked them what they did for a living. When they all replied that they were contractors, the guard said, “Hey, we need one… Read More »
Show(er) me the money
The concept of the sing-along passed the craze status years ago, and is now an accepted fixture in public entertainment. But check out how the fithy rich in the Gulf are reinventing the karaoke phenomenon. Could this survive the flash-fire popularity of short-lived fads?
Lazy & ineffective ad design
This half-page ad by Lane Crawford suffers from poor execution with amateurish use of font and font effects (oh wait, maybe they did it deliberately), and no USP mentioned. A waste of ad budget, made worse by the fact that it has been published a couple of times.