Monthly Archives: June 2008

Do male shoppers have brand envy?

Apparently, male shoppers are more attuned to brand than women when shopping for digital cameras, according to a study by Market Insight’s MyProductAdvisor.com. Check out the results of the study. So do male shoppers have brand envy? I beg to differ. I suspect the case is that male shoppers, being more tech savvy, know what… Read More »