Category Archives: Rants & Raves

Writing headlines

Sometimes when you read the headlines in the news, you probably cannot help but suppress a giggle. Consider these:“Tiger’s wife gives birth to a daughter” – The Associated Press“Tiger’s new cub is a baby girl” – Independent Online The problem with the above is that they assume their audience is familiar with Tiger Woods (and… Read More »

Polluted? Convoluted!

Sometimes when we’re writing, we become so engrossed with statistical accuracy that we fail to take into consideration how a reader would interpret a poorly constructed sentence. For example, in a recent FORTUNE article on India’s pollution problem (“River of Sorrow“, June 11 issue), the author wrote: “The problem is that 11 of the city’s… Read More »