Like Carol Dweck in her book “Mindset”, Greg McKeown separates people into two camps – the essentialists and the non-essentialists. Sadly, the real world is not as black and white.
Unlike Dweck, McKeown explains his “theory” with well-supported reasoning so the examples used by him to illustrate his points do not seem as forced. However, the constant repetition of the difference between essentialists and non-essentialists does make him sound like he’s flogging the same horse over and over again. In other words, the author could have walked the talk by focusing on the essential stuff.
Love the corollary to the 10,000-hour rule made popular by Malcolm Gladwell though.