The front part of Making Websites Win explains the concept and definition of Conversion Rate Optimization (mostly centered around A/B testing) before it delves into the different tools and techniques that you can use to diagnose and improve your website. Well organised with clear, actionable ideas, the book has an interesting section on good copywriting… Read More »
The Lazy Intellectual reminds me of the Bluffer’s Guides series which focuses on individual subject matter, but with a humorous twist. For this book, the attempt to cover so many subject matters resulted in scratching the surface of more than a few. Some parts are repetitive because the subject matters are related, just like the… Read More »
There’s so much “fake it till you make it” vibe in this book that the cup truly runneth over. And chapter 11 took it to a new level of BS with what the author called Higher Self, which “is capable of a high degree of sensitivity and attunement to a harmonious flow within the universe.”… Read More »
These are my recent haul from BookXcess in Penang. It’s a two-storey book lover paradise in Gurney Paragon. I wasn’t expecting to be buying books on this trip (came for the food) so I was totally unprepared (no $$$, no luggage space). Probably have to come here again sometime in the future. If you’re the… Read More »
This “book” started off very promising until you realised that it’s essentially a collection of blog posts rewritten and repackaged to fit a new medium. Which is a shame because there are a few nuggets of gems lost in the meandering fluff. The author used a gimmicky promotional tactic that promises to give your money… Read More »
What caught my eye when I picked up this book is the gaudy design and the summary of instances that will trigger the shameful tickle of enjoyment we experience when things go wrong for other people. Such as: A commuter barges past you on the stairs – and then just misses his train. Someone else’s… Read More »