The dead giveaway is when the authors advised that you can change your “frame of reference” to derive “new meaning” to what you’re seeing. So if nothing gels with the proposed equation, change the frame of reference until it does? Just wow.
The writing is all over the place, jumping from one idea to another, sometimes with nary a preamble. It is also long-winded, as if the authors were trying to pad the books with superfluous information.