When you read The Impact Equation, you get the feeling that Chris Brogan and Julien Smith have clobbered together an acronym to fit their narrative for this follow-up book to Trust Agents. The dead giveaway is when the authors advised that you can change your “frame of reference” to derive “new meaning” to what you’re… Read More »
I wish I can call Damn Good Advice a damn good book of advice, but it’s mostly tailor-made for the advertising industry, nicely illustrated with eye-catching and thought-provoking design. The introduction gives a clear indication of what you can expect from this book: In 1951, I was drafted into the army. My first day at… Read More »
If you’re interested in military “intelligence”, or any of the buzzwords like “shared consciousness” and “empowered execution” that are thrown about liberally by the authors, then Team of Teams might appeal to you. Otherwise, this book will read like a boring account of McChrystal’s glory days in the anti-terror task force, which the General tried… Read More »
Neither Trekker nor Trekkie, I can however sum up this book in one word: “Fascinating.” Apart from an episode-by-episode, season-by-season rundown of the series from TOS to TNG, as well as the motion pictures that came in between, Set Phasers To Stun includes interesting fodder on the creative processes behind the production (at times these… Read More »
Hindsight is awesome, especially if you can put some clever acronyms around it. Not all the examples highlighted in Hello, My Name Is Awesome: How to Create Brand Names That Stick are convincing. In fact, some are quite opinionated (if not downright self-righteous) and contradictory. The author exclaimed in chapter 2: “There’s a terribly misguided… Read More »
