Neither Trekker nor Trekkie, I can however sum up this book in one word: “Fascinating.” Apart from an episode-by-episode, season-by-season rundown of the series from TOS to TNG, as well as the motion pictures that came in between, Set Phasers To Stun includes interesting fodder on the creative processes behind the production (at times these… Read More »
Hindsight is awesome, especially if you can put some clever acronyms around it. Not all the examples highlighted in Hello, My Name Is Awesome: How to Create Brand Names That Stick are convincing. In fact, some are quite opinionated (if not downright self-righteous) and contradictory. The author exclaimed in chapter 2: “There’s a terribly misguided… Read More »
Nassim Nicholas Taleb, who is best known as the author of The Black Swan, wrote an ominous academic note on the Coronavirus event and urged policy- and decision-makers to act swiftly and avoid the fallacy that to have an appropriate respect for uncertainty in the face of possible irreversible catastrophe amounts to “paranoia”. Unfortunately, that… Read More »
The front part of Making Websites Win explains the concept and definition of Conversion Rate Optimization (mostly centered around A/B testing) before it delves into the different tools and techniques that you can use to diagnose and improve your website. Well organised with clear, actionable ideas, the book has an interesting section on good copywriting… Read More »
In order to work silver, which is soft, a harder alloy, usually copper, has to be added. This makes the quality of silver very variable depending on the percentage of copper. Sterling silver is most widely known and used in Great Britain, Ireland and the US. It consists of 925 parts silver per 1000, a… Read More »