I wish I can call Damn Good Advice a damn good book of advice, but it’s mostly tailor-made for the advertising industry, nicely illustrated with eye-catching and thought-provoking design. The introduction gives a clear indication of what you can expect from this book: In 1951, I was drafted into the army. My first day at… Read More: Damn Good Advice (For People with Talent!) »
If you’re interested in military “intelligence”, or any of the buzzwords like “shared consciousness” and “empowered execution” that are thrown about liberally by the authors, then Team of Teams might appeal to you. Otherwise, this book will read like a boring account of McChrystal’s glory days in the anti-terror task force, which the General tried… Read More: Team of Teams: New Rules of Engagement for a Complex… »
Neither Trekker nor Trekkie, I can however sum up this book in one word: “Fascinating.” Apart from an episode-by-episode, season-by-season rundown of the series from TOS to TNG, as well as the motion pictures that came in between, Set Phasers To Stun includes interesting fodder on the creative processes behind the production (at times these… Read More: Set Phasers To Stun »
Hindsight is awesome, especially if you can put some clever acronyms around it. Not all the examples highlighted in Hello, My Name Is Awesome: How to Create Brand Names That Stick are convincing. In fact, some are quite opinionated (if not downright self-righteous) and contradictory. The author exclaimed in chapter 2: “There’s a terribly misguided… Read More: Hello, My Name Is Awesome »
The front part of Making Websites Win explains the concept and definition of Conversion Rate Optimization (mostly centered around A/B testing) before it delves into the different tools and techniques that you can use to diagnose and improve your website. Well organised with clear, actionable ideas, the book has an interesting section on good copywriting… Read More: Making Websites Win »
The Lazy Intellectual reminds me of the Bluffer’s Guides series which focuses on individual subject matter, but with a humorous twist. For this book, the attempt to cover so many subject matters resulted in scratching the surface of more than a few. Some parts are repetitive because the subject matters are related, just like the… Read More: The Lazy Intellectual »