The front part of Making Websites Win explains the concept and definition of Conversion Rate Optimization (mostly centered around A/B testing) before it delves into the different tools and techniques that you can use to diagnose and improve your website. Well organised with clear, actionable ideas, the book has an interesting section on good copywriting… Read More »
The Lazy Intellectual reminds me of the Bluffer’s Guides series which focuses on individual subject matter, but with a humorous twist. For this book, the attempt to cover so many subject matters resulted in scratching the surface of more than a few. Some parts are repetitive because the subject matters are related, just like the… Read More »
There’s so much “fake it till you make it” vibe in this book that the cup truly runneth over. And chapter 11 took it to a new level of BS with what the author called Higher Self, which “is capable of a high degree of sensitivity and attunement to a harmonious flow within the universe.”… Read More »
This “book” started off very promising until you realised that it’s essentially a collection of blog posts rewritten and repackaged to fit a new medium. Which is a shame because there are a few nuggets of gems lost in the meandering fluff. The author used a gimmicky promotional tactic that promises to give your money… Read More »
What caught my eye when I picked up this book is the gaudy design and the summary of instances that will trigger the shameful tickle of enjoyment we experience when things go wrong for other people. Such as: A commuter barges past you on the stairs – and then just misses his train. Someone else’s… Read More »
I don’t normally read a series out of cycle, but my daughter picked up this book for me from the library, not knowing that it’s book 3 of 6. Not wanting to waste her good intention, I decided to read it nonetheless. However, it was an unfortunate coincidence that when I started reading this book,… Read More »