I read with interest a story in FORTUNE (April 30, 2007 – “Gap: Decline Of A Denim Dynasty”) about the rise and fall of clothes retailer Gap and something in it struck a cord. The article mentioned that after new CEO Paul Pressler took over the company, stores weren’t regularly renovated because no one could prove in advance that sales would improve.
“Everything had to be measured,” says another former merchandiser. “There was literally an ROI for every idea.”
Well, this is exactly what’s happening in my company and it seems like we’re losing sight that the company’s future is only possible because of talented, passionate people. It would be a shame if, like Gap, the creative ones “headed for the exits in droves”.